These learnings are pivotal in shaping up not just the brand we’re working to grow, but also a personal growth moment for me as I continue exploring my journey through each and every try.
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These customers are your foundation. They provide real-life testimonials, case studies, and important insights that will drive future marketing strategies. Scaling becomes easier when your first customers are promoters of your brand and have an attachment.
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Pro tip: Teach others and you will learn twice as fast.
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TL;DR - I’m not normal. I thrive on weird things that oddly make me feel better, be it in my personal life, or my career. And eventually, this is how I picked myself up from realising that it’s better to accept who you are, then to try and adapt into something that doesn’t do you justice.
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Building a brand from scratch is one of the hardest things to do and there are simply too many frameworks, guides etc out there that will either scare you, or prepare you to do too much at the start.
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People don’t listen to brands anymore. It’s the harsh truth that all brands need to understand. The voice of a consumer versus the voice of a brand is 10x more effective in this time and age with technology and social media on the rise
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In the initial 100 days of a startup, it is always a mixture of joy, fear and endless possibilities. During this pivotal stage, after you’ve defined your brand positioning, your marketing plan is the next step.
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An authentic leadership style is driven by motivation, perseverance and transparency to employees, peers and the overall environment. The article captured the main essence of it and I’m going to break down the traits that resonated with me the most, summarising them into 3 points of the 5 traits
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How does an intern thrive in his or her short stint with their company of choice, and what should they look out for and avoid? How can one set themselves up for success from the beginning?
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Here’re a few patterns that I’ve picked up along the way that has thankfully helped me create a path (to hopefully success!) in whatever career paths get paved in front of me.
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Here are some of my key learning points and thoughts provided to me by different leaders that I’ve spoken to about my career journey.
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As I reflected on my own leadership journey, I took some time to revisit some of the inspirational people and quotes that have guided and served as pertinent reminders when things get tough (and they always will!).
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